Uncategorized Facebook and Google, a duopoly which is making advertisers worry If monopolies generate anxiety and worry among marketers, so do duopolies. Let’s take the fabulous couple Facebook-Google as an example:... Luglio 23, 2018
Uncategorized Mobile Adv: 2018 it is bound to surpass TV The global expenditure devoted to mobile adv is growing fast and this year it is expected to exceed the TV... Luglio 20, 2018
Uncategorized Operation “clean social marketing”: fake influencers are banned Fake influencers can seriously jeopardize one’s business. And marketers are done with investing their money in profitless promotions. It was... Luglio 16, 2018
Uncategorized Facebook launches Home Service but young people are leaving Similar to eBay and now competing against Amazon, Google and Craiglist: those who have already taken a look at Facebook... Luglio 13, 2018
Uncategorized Programmatic Adv: the next step is audio. Some people have suggested it is ready to take off, and there is evidence that it may be true: audio... Luglio 2, 2018
Uncategorized A dynamic paywall for newspapers survival In my previous post entitled “Online news: the ‘free of charge’ trend is changing” I addressed the paradox of online news... Giugno 29, 2018