Uncategorized From long tail to tv, YouTube adv strategies An increasing number of viewers but disappointing advertising profits: according to eMarketer estimate, 7,8 billion dollars net income earned by... Maggio 25, 2018
Uncategorized Real commerce Vs e-com: integration and data are the solution Real shops close down, e-commerce in-stores are set up: the pressure applied by digital commerce onto physical retail points is... Maggio 19, 2018
Uncategorized Data and users: who really wants to give up targeting? When the Cambridge Analytica scandal broke out, Facebook ended up into the eye of the storm. And users’ data have... Maggio 14, 2018
Digital MarketingUncategorized Who is afraid of Amazon: the e-com giant bets on paid search The competition between Google and Amazon about e-commerce oriented search and sponsored products has become fierce. And Google has apparently... Maggio 11, 2018
Uncategorized AI leads business. Beware the possible perils. Everywhere in the world AI is making businesses faster, smarter and leaner. At least, this is true for the big... Maggio 2, 2018
Uncategorized Targeted advertising inside cars: the road seems to have been paved for its arrival According to data published by Statista, in the United States the market of partially self-driven cars should reach an overall... Aprile 20, 2018
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