Uncategorized In-store retailing relaunched by digital adv Digital advertising is growing (+10%) and so is e-commerce (+20%) but what about in-store retailing? The answer may be complex.... Settembre 15, 2017
Uncategorized Fake followers and influencers: brands have to be alert The importance of the brand-influencer relationship has been debated many times from several different points of view and has always... Settembre 8, 2017
Uncategorized From a picture, the Mit algoritm which reveals what and how we eat We still don’t know whether the MIT researchers came up with the idea after watching the 3ª episode of “Silicon... Settembre 1, 2017
Uncategorized Mobile only: in Italy smartphone connections to Internet have exceeded PCs connections Finally, it has happened: last April, in Italy, the so-called “mobile only’, i.e. the use of mobile devices for connecting... Agosto 26, 2017
Uncategorized Quantum computing: the digital revolution which will benefit marketing In this period, rumor has it that quantum computing is bound to revolutionize digital ecosystems. Could it be true? First... Agosto 18, 2017
Uncategorized eCommerce B2B status of arts: growth in Italy but still lots to do. In Italy we can count more than 5 million companies and about 4.500 of these are pretty big, 250.000 include... Agosto 11, 2017