Uncategorized The new UE ePrivacy hits mass media and European users Not everybody has realized it but the new directive, put forward on January 10, hides a “surprise” which risks backfiring... Ottobre 27, 2017
Uncategorized This is how digital streaming is changing TV When television was born, a century ago, it transformed the way people got news, entertained themselves and passed the time.... Ottobre 20, 2017
Uncategorized Programmatic ads: higher expenses, fewer advertisers. Here is why this is happening. Programmatic advertising is splashing out more and more money but the number of advertisers using it is actually progressively decreasing.... Ottobre 13, 2017
Uncategorized Facebook is losing its appeal: young people have fallen in love with Snapchat and Instagram Just a few months ago it seemed to be bound to go bust and, to tell you the truth, evidences... Ottobre 6, 2017
Uncategorized Mobile users are into “here and now”. Google says it! Prompt action, immediate satisfaction, impulsiveness: this is how Lisa Gevelber, Vice President Marketing of Google for America, has described the... Settembre 29, 2017
Uncategorized Blockchain: marketers are really interested but not supported enough Marketers and blockchains: according to a recent survey by Emerging Insider Communications involving over 600 sellers, 88% of the interviewees... Settembre 22, 2017
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