Uncategorized The “click fraud” negatively affects both digital advertising and brands Harmful bots can damage business. We are obviously not talking about Treasury bolts, but a kind of software, similar to... Gennaio 19, 2018
Uncategorized Behavioural targeting promotes adv. But… Three new researches by IAB Europe have just proven it: understanding users’ behaviour exponentially increases the efficacy of digital advertising... Gennaio 12, 2018
Uncategorized Big data are going to save rivers. Data analysts requested. Since the early days of humanity, man has monitored rivers to prevent floods and draughts. But what before could be... Gennaio 5, 2018
Uncategorized Democracy and social networks, a feasible partnership «Without decent information systems, politeness and diplomacy, societies settle their disputes by making use of coercion »: The Economist has... Dicembre 29, 2017
Uncategorized The digital world rockets. And Tv … a Study by eMarketer TV seems steady in many cases, but in others it seems to have been left behind, the mobile world is... Dicembre 22, 2017
Uncategorized Blockchain and crowdfunding support SMEs funding campaigns After the world of finance, the blockchain technology expands into crowdfunding. In France the spreading of “minibons”, nominal tools dedicated... Dicembre 15, 2017
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