Uncategorized Will brands face the challenge of global players? How important are brands nowadays? In a recent post, Gianluca Diegoli claimed that “The hyper-fragmentation of media, the need for... Giugno 23, 2017
Uncategorized e-Commerce: a war among global players who are now targeting new markets According to the latest report about “E-Commerce 2017”, issued by Casaleggio Associati, e-commerce has been growing steadily worldwide. In 2016... Giugno 16, 2017
Uncategorized e-Commerce: reviews help, even the negative ones How much can users’ review affect a brand reputation? The answer is obvious: a lot. Actually, even negative reviews, if... Giugno 15, 2017
Uncategorized Do Facebook and Instagram’s popularity mean the end is near Snapchat? At first it was a revolution: a faster social network, which could keep users online for hours. Snapchat boasts 150... Maggio 19, 2017
Uncategorized Generational differences that digital marketers must understand According to a survey conducted in Great Britain by YouGov, younger generations are willing to share their personal information with... Maggio 5, 2017
Uncategorized How blockchain is changing everything from entertainment to smart contracts Blockchain is not an abstract technological idea – on the contrary, it can have several different applications that can change... Aprile 28, 2017