Blog

  • Multi-channel marketing may be the key to retail survival

    Multi-channel marketing plans are technically and strategically difficult to implement and maintain. However, they have become fundamental for the survival of retailing. It is enough to think that, nowadays, in the average, 1 purchase out of 5 is made online. Some functional models have already been implemented, though. It may be worth trying to analyze them so as to understand how they were set up and maybe draw inspiration from them. An essay entitled The Next solution to ecommerce, issued by Enders Analysis, has taken Next as a case study. The British apparel retailer has stood out among all competitors by basing their 20-year-long marketing strategy on three main pillars: data collection, a consumer-oriented approach and a strong logistic network….

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  • What is the future of retail? An interview with Giuseppe Stigliano

    What is the future of retail? An interview with Giuseppe Stigliano What is the future of retail? How is it? Is it true that physical retail points are doomed? I have addressed these issues and a few more with Giuseppe Stigliano, co-author with Philippe Kotler – the “father” of contemporary marketing – of the book entitled “Retail 4.0 – 10 rules for the digital era ”, a book that stamps out several myths. Satisfying needs I started our conversation with a direct question: if rules for saving retail through a digitalization process are so easy, why are they not applied? <<Because we are humans, it is the same with smoking. I know it is harmful, but I cannot give up…

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  • Smart agricolture among IoT, drones and Big Data

    Sustainability rhymes with digital. It may not be true phonetically speaking, but it certainly is from a practical point of view. With a growing population expected to reach 9 billion units by 2050, and an increase in the demand for food estimated between 59% and 98%, only a technology-driven optimization of crops may save us from future famines and the possible consequent wars. Still, this is not a futuristic dream but a  process which has already started and is currently going on. Robots, drones, satellites, IoT devices, remote sensors, the blockchain and Big Data, can be used – and have already been used – to allow farmers to get their well deserved crops, achieve the maximum yield without exploiting their…

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  • PA and digital transformation: 5 useful technologies and the IO project

    Transforming the Public Administration to optimize the state machine, enhancing services and improving the relationship with citizens: according to the report entitled “Public innovation: disruptive technologies which are expected to transform the Public Administration ”, issued by Minsait,  PAs which are willing to meet the target shall push on the accelerator of digital transformation. And to do so, they have to invest on the following 5 technologies: Big Data, Artificial Intelligence, digital reality, cyber security and Blockchain. It is worth knowing that Minsait is a business unit belonging to Indra, currently working on a few projects concerning the digital coordination of Italian public administration. The technologies supporting digitalization With reference to Big Data, we can say they are a fundamental…

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  • Everybody is against Google and Facebook: the adv duopoly shall stop

    Should advertisers trust Facebook? Basically very little or not at all, at least according to Axel Springer, Ceo of the German publishing group Media Impact. Following the “Cambridge Analytica” scandal which last March, as we all know, caused Facebook a lot of trouble due to a  bad case of illegal sale of its users’ data to third parties , the company had survey conducted in Germany, to understand how and how much such scandal may have affected its users’ opinion concerning its reliability.  And what has come out is no good news. Or, on the contrary, it may be for those publishers who have got fed up with the adv duopoly  dominated by Google and Zuckerberg’s creature, and who have…

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