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  • Who are Italian Tik Tok Influencers and Tik Tok users?

    The National Marketing Influencers Observatory, founded by Matteo Pogliani, has just published “The role of TikTok vis-à-vis influencers and creators”. We are talking about a report focusing on TikTok, the new social network which, in a very short time, has managed to become a serious competitor for Facebook, Twitter and Instagram, doubling Snapchat results and turning into young people’s preferred choice when it comes to creating contents and communicating. The report main subject is the relationship between creators and the social network in Italy. Differently from what we may think, TikTok users’ average age is 34, i.e. they are seven years younger than competitors’ typical users. Three users out of ten are instead aged between 16 and 24. There are…

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  • From Google to Linkedin contents pay back. Here is why.

    Google is not the only company which has been investing in the news but it is definitely the one which has been splashing out the biggest amount of money. Although news are not a subscription service, more contents equal more readers and thus a higher value for the ads to be  displayed on the pages. Richard Gingras, Google News Vice President explains: << People rely on Google to help them find useful and trustworthy information coming from several, diverse sources. Our task is to sort such information and link them to the most relevant ones […] In order to deserve our readers’ trust we don’t accept payments from publishers wishing to be included among the search results. We sell ads,…

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  • Open innovation 2020: in search of the most profitable start-ups

    Open innovation is evolving. The last report by  Mind The Bridge and Nesta entitled “Open Innovation – Outlook 2020” based on data collected through the interviews made to 36 CIOs and global Heads of Innovation, tries to identify the main changes occurred. The “open innovation” concept was first introduced in 2003 by the US economist Henry Chesbrough. In his book  “Open Innovation: The New Imperative for Creating and Profiting from Technology” he claimed that “closed innovation”, that is to say the innovation process taking place inside organizations, was no longer enough to compete at a global level, due to the fact that the products life cycle was becoming shorter and shorter. He argued the solution might be opening up to research and external partnerships thus…

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  • Marketing: data concreteness Vs managers sentiment

    Quality or quantity? If you were asked what you would rather get, I am pretty sure, most of you would immediately answer: <<Quality!>>.  The concept of quantity, deprived of any specific context, is difficult to define. Quantity of what? How much? Referring to which goods or services? There is no doubt: in such a case quality is a winner. However, the situation changes if we refer to market research since, inside this huge container including manufacturers, the whole management world and final consumers, data rule. And if I were asked the above mentioned question, nine times out of ten I’d answer: <<Quantity>>. The difference between qualitative and quantitative market research is that the former is conducted involving a limited number…

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  • Best wishes!

    Dear friends who have been following me here and via my social media pages, regardless of what you may believe in, I wish you and all your loved ones to be blessed with peace and serenity. I hope 2020 is fruitful and rich in personal and professional opportunities. See you next January in these pages. MERRY CHRISTMAS AND HAPPY NEW YEAR! Aldo Agostinelli Leggi questo articolo in Italiano

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