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  • cookies

    What will a cookies-less web be like? I’ll tell you straight away!

    Google’s decision to remove third parties’ cookies may have been driven by something less honourable than the intention to protect users’ privacy. Here is what is going to change and how It may seem good news: starting from 2022 Google is going to remove all cookies. No more data tracking, no commercials about the famous piece of furniture we once searched for and which has been popping up in every single web page we visit ever since then ( even though we have already purchased it ). Are we finally going to be released  from the hassle of cookies? Maybe not! The issue is more complex than this. And thinking about Google as the new defender of privacy inevitably raises…

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  • google usa

    Google, USA and UE: an increasingly complex relationship

    What with politicians’ past mistakes and an expansion policy taking advantage of the darkest part of the web, the relationship between Google and the European and US governments has become increasingly complex and aggressive, considering all charges, regulations and reactions. Here is what has been going on on both sides of the Ocean Over the past years, the US government and the European Union have been wondering how to restrict Google increasing power. Marking the boundaries between market freedom and a monopoly which may endanger competitors and citizens is, actually, pretty difficult. However, governmental resolutions and also their silence sometimes, have affected the way the internet has developed up to today’s configuration. (What the U.S. missed with Google). US government…

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  • NFT, the crypto-currency which is as unique as a work of art

    From online games to a drawing by Banksy it was a short step. And now non-fungible tokens are revolutionizing the art market, and not only. Here is what they are, how they work and why everybody is falling for them What about virtualizing a work of art so that its value is only linked to an immaterial dimension? Considering the recent events characterizing the art market, or better crypto art, it seems so. The new exchange token is called NFT, i.e. non-fungible token. That is to say, a “virtual currency” which, being absolutely one of a kind, is not interchangeable, unlike bitcoins and other types of tokens. The art market is one of the first in which this new resource…

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  • Goodbye mechanical cars, the future is electric and hyper-technological

    Within a few years will we really be travelling inside self-driven vehicles and will petrol be just a memory from the past? More and more experts seem to be convinced of this. And in the meantime the war between traditional car manufacturers and Big Tech names has already started,  based on technological innovation, radical changes in their business mentality and the search for new specific skills. Let’s check what has been going on Traditional cars, designed to be driven without being connected to any possible devices, seem to have officially become an endangered species. There are many warning signs, indeed: Tesla claimed to have earned over 721 million dollars in 2020, finally making profits; Hyundai has been negotiating with Apple…

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  • Advertising: the secret agreement between Google and Facebook

    Following the signing of an agreement including several confidentiality clauses, the Mountain View giant ended up in court after being charged of abuse of monopoly: here below is what was hidden inside the secret agreement In 2017 Facebook started experimenting new ways to sell digital advertising spaces. The results might have endangered Google’s hegemony over online ads. Nevertheless, less than two years later, the social network backed off and signed an agreement with a pool of companies trying to set up a similar project together with Google. Facebook has never explained the reasons of such turnaround, but the evidence provided during an antitrust trial promoted by ten US Attorneys General last month, showed how Google accepted to sign with Facebook,…

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