Social Media is about the people!
Not about your business.
Provide for the people and the people will provide for you

- Matt Goulart, WebStar Content founder -


Aldo Agostinelli is the Digital Officer of Sky Italia and Vice President of IAB Italia. Aldo is particularly interested in big data, whilst his other specialities include eCommerce, CRM, social media strategy, web analytics, and promotional innovation.

In his role as Digital Director of Sky Italia, Aldo is responsible for the planning, development and implementation of all Sky Italia’s digital marketing activities.

In his role at IAB Italia (part of the Interactive Advertising Bureau, which empowers the media and marketing industries to thrive in the digital economy) Aldo oversees numerous talks and reports on trending topics in the digital industry.

Aldo’s digital communications experience spans Europe and the United States, where he worked in the San Francisco Bay area as Marketing Communications Director at HP USA.

Aldo received his Master of Business Administration from Rome’s LUISS Business School in 2001, where he also cofounded the Mobile Internet Observatory. During his time in the United States, Aldo taught MBA Business Marketing as an adjunct professor at the University of San Francisco.

Outside of work, Aldo is a keen traveller and science fiction fan.

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