Blog

  • eCommerce B2B status of arts: growth in Italy but still lots to do.

    In Italy we can count more than 5 million companies and about 4.500 of these are pretty big, 250.000 include small and medium, 1,5 million mini enterprises and 3,2 million are represented by individual enterprises. Whereas it’s easy to read very positive studies and researches on eCommerce B2C (Business to Consumer) (you can read also eCommerce: war between global player now they want new markets) a recent analysis from the School of Management of Politecnico of Milan is trying to recap what’s the situation about eCommerce B2B (Business to Business) and enterprise eCommerce. Read it in Italian.  Leggi questo articolo in Italiano

  • Read Post
  • The evolution of measurement systems is bound to be consumer-centric. The opinion expressed by AgCom

    Tv, internet, radio, press and the related digital versions: understanding what to invest in when it comes to advertising is not easy today. Especially within a market whose consumers use contents continuously switching from one medium to another, but in which the audience is measured on the basis of specific categories. Read it in Italian.  Leggi questo articolo in Italiano

  • Read Post
  • Internet advertising: all the figures of a long-forecast growth

    After shrinking steadily for a few years, on line advertising is finally rocketing: according to the latest report issued by the Osservatorio Internet Media of the Politecnico of Milan and IAB Italia, in 2016 internet advertising generated 2,4 billion Euros (+9%), i.e. 30% of the global advertising market. In 2017 the forecast talks about 2,6 billion Euros. As explained in my post entitled “Several new researches and forecast have confirmed it: online ADVs are mainly video based” mobile and native videos will be driving the market. While last year, online adv was the second advertising instrument in Italy, with a market share of  30%, just a little less than Tv which still holds the 50%, videos have gathered over 500…

  • Read Post
  • Several new researches and forecast have confirmed it: online ADVs are mainly video based

    Online videos are the next big thing. And video ADVs have consequently been growing, too. This is no surprise at all: as I explained in the post entitled “2017 is all about video advertising”, video advertising has become a real must for marketers wishing to achieve their business targets. Several new data have been collected to support such theory and they are worth analyzing carefully. According to Cisco, by 2021 videos will account for 82% of the global internet traffic. This seems to be a reasonable forecast, especially considering the fact that last year it already reached 73%. Read it in Italian. Leggi questo articolo in Italiano

  • Read Post
  • Mobile marketing is the future. Do these things to stay ahead.

    In the space of just a few years, we’ve being constantly connected has become the norm: most people are never without their mobile phone, meaning they can shop and get information whenever they like. In other words, we’re mobile addicted. And it’s certain that the mobile market is still growing and will continue to change and innovate. Read it in Italian. Leggi questo articolo in Italiano

  • Read Post