• app-mobile-tiktok

    Facebook Vs TikTok: hunt for rival influencers

    Mark Zuckerberg is trying to compete with the GenZ social, launching a new function which, alike the Chinese app, allows users to post short videos. And, in order to defeat the social competitor, he is trying to steal its “celebrities”.   On the one hand we find Facebook, on the other TikTok, the record-winning Chinese app which appeals to young people especially (with over 2 billion downloads); influencers are right in the middle. While the President of the United States is considering the opportunity to ban the Asian social network from his country, Mr. Zuckerberg is not sitting back; on the contrary, he is planning to counterattack to take advantage of the situation and defeat his enemy. Despite the problems with…

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  • qr code on smartphone

    The QR Code is back and offers new opportunities for marketing

    Due to the pandemics, the QR Code has made a comeback bringing about the chance to positively reinvent marketing. Here is what is happening. The other night I wanted to try eating out at a restaurant all my acquaintances had been talking about in enthusiastic terms. They were right: the place was clean, food was good, and all anti-COVID19 measures were applied scrupulously. But what surprised me the most was not the food itself but the menu. On my table, there was a small, clear plexiglass  stand protecting a QR Code. No pages which have been touched thousands of times by all previous, current and future diners; no paper sheet, or anything. I took my smartphone, aimed at the code…

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  • protests by the Black Lives Matter

    Black Lives Matter pushed hard and the ad industry changed

    Accused of having always preferred an external communication model and an internal organizational model based on the white-traditionalist-alpha man stereotype, marketing agencies have been forced by the BLM movement to reveal their policies concerning diversity, inclusion and support to minorities talents. And to act accordingly. Here is what happened. Black Lives Matter (BLM) earthquake: after the murder of 46 year-old George Perry Floyd, on May 25 2020, in Minneapolis, Minnesota, protests and riots have caused a havoc not only on the streets and on social media but across very diverse sectors, from fashion to sport and even advertising. Let’s make an example: the Redskins have decided to change their name in favor of a new one not hinting at racism…

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  • penna indica le metriche

    Google’s advertising revenue is falling. And Amazon is ready

    For the first time in 10 years, analysts’ forecast concerning the BigG’s revenues are quite gloomy. The Google-Facebook duopoly has now become a tripolar regime. For years they have been ruling the digital advertising world without competitors. However, the first component of the  Google and Facebook duopoly is now showing some cracks. To tell you the truth, also the popular social network is actually showing some weaknesses. But it is nothing too serious: the big advertisers, such as Adidas, Coca-Cola, Microsoft and Unilever which joined the Stop Hate For profit campaign blocking all investments in advertising, seem not to have caused a major concern. Or, at least, this is what Mr Zuckerberg claimed, stating that 500 rebel investors are still…

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  • ecommerce cart

    E-commerce: are BigTechs too powerful? The Amazon case

    Everyone knows that BigTechs are huge, global, powerful giants. However, their dominant position has recently triggered a controversy about the fairness of some commercial practices and their possible negative effect on competitors. And an accusatory finger has been pointed against Amazon. Here is why. For years Amazon has worked as a marketplace where customers could find and buy everything. Until they have introduced their own product ranges thus boasting a two-faced soul:  a huge global ecommerce platform and a retail point for their own products. It may sound fair like this. Nevertheless, Amazon’s dominant position is actually an issue. Since its control of the market is based on big data rather than on the quantity of products displayed in its…

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