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  • Digital Transformation: tourism is going to be hyper-personalized

    Since 1990 tourism has never slowed down and has recorded an annual growth of 7%. If thirty years ago travelers were  about 400 millions all over the world, nowadays they are estimated to be 1,5 billions. We are therefore talking about a healthy market aiming at expanding even further thanks to the digital transformation (Digital transformation in the travel & tourism sector). The whole sector is heading towards the future thanks to the digital revolution which has brought about a 360 degree innovation: from the booking stage to the arrival on site, before and after, and especially in between the two. Such three phases are connected by a fil-rouge, a concept which is ruling several, different fields : personalization. Let’s analyze a few…

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  • Solid, the new invention of the creator of WWW

    Tim Berners-Lee’s name should sound familiar to everybody, like the one of a close relative. Indeed, if we can surf the net, chat, socialize online, shop online or play online, it is only thanks to him, since we are talking about the man who wrote the first server, the first client, the first http, the Html, the first website in the world and even created the World Wide Web definition! His career background being available online, we can move on to discuss what he is doing now. Born in 1955, he is a physicist, and, over the past 30 years, has been monitoring the evolution and development of its creature and he hasn’t liked it all. In his vision, the…

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  • Digital transformation: the e-leadership issue

    Human Resources are crucial for the digital transformation. I have just underlined this concept, but it is worth repeating it: choosing the right people for the different phases of development is fundamental. Technology is useful, essential even, however the human factor is, as well, especially when it comes to those managers who are expected to lead the transition. What I previously defined the “strategy of talent ” long-term internal staff who need requalification, updating and the freedom to express their full potential, but also specialized professionals who shall be hired to take advantage of their expertise in some specific sectors. And we are talking about many different professionals. The digital revolution doesn’t cancel jobs, it creates some new ones, usually…

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  • The digital transformation steps: first, reinvent oneself

    Companies dealing with the digital transformation already know this or they will learn it pretty soon:  the process must be complete and thorough to bring about the desired outcome in terms of productivity and progress. It is a complex journey with several legs which not only involve technology, but also those people in charge of organizing it, and practically carrying it out, hopefully giving their original contribution. The World Economic Forum has outlined the main points of the digital transformation. And if it is reasonable to immediately think of IT infrastructures and data, it is worth realizing that the first and most important factor to be taken into consideration is the human aptitude (Digital transformation and the rise of the…

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  • Digital transformation: the importance of human resources

    The digital transformation forces companies to compete like in a car race: the fastest pilots, those who innovate better, get the pole position, and the others cannot but try to keep up and, in possible, overtake and lap the competitors. How? The latest survey issued by Prophet provides some suggestions to brands which are facing this challenge. The report entitled “Catalysts: The Cultural Levers of Growth in the Digital Age” focuses on one point especially: the digital transformation shall be driven, first of all, by a cultural transformation affecting not only organizations but also their customers.  This is the only way to make such change efficient, by coherently and logically turning theory into practice even when facing strategic changes of…

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