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  • AgCom provides a picture of social media which may help marketers

    More and more connected and more and more online: Italian internauts are now 42 millions and, in the average, they spend 2 hours a day online, using both desktop PCs and mobile devices. From copper to the fiber: since 2014 the number of Adsl networks has decreased of 7,5 million units but, at the same time, Fttc networks have increased of 5,9 million, Ftth have increased of 0,54 millions and Fwa of 0,7 million users  (Broadband Italy is fancying the fiber ) With reference to mobile connections, as certified by the latest Osservatorio sulle Comunicazioni by AgCom, data sim cards have increased from 47,8% to 68,5% of the total and those ensuring an internet connection have reached a total of…

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  • Online gaming is booming: a new opportunity for marketers!

    Playing games is not a matter of age or gender. And the same can be said for online gaming. After many years of male supremacy in the field, new data tell us that everybody loves gaming: men, women, youngsters and adults. Thus, if in 2006, Americans who would spend their days in front of their PC holding a mouse ( or a joystick ) amounted in 62% of the male population against 38% of the female population, last year we got to 55% for the former and 45% for the latter (Distribution of computer and video gamers in the United States from 2006 to 2018, by gender). Smartphones, being the most loved devices in the whole technological universe, make gaming…

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  • Multimedia contents: with and without Adv

    Recently multimedia contents seem to have split in two: some may be accessed by subscribing to a payment service without the hassle of advertising; the others are totally free of charge for users but are full of commercials. Two very different business models based on different assumptions. The constellation of services provided by Netflix, Amazon Prime Video and, more recently, by Apple may be taken as an example of the first type ( advertising free ). Last March, the Cupertino company  launched  Apple TV+, a platform offering original programmes, such as films, documentaries and TV series made in partnership with popular names belonging to the television star system, such as Steven Spielberg and Oprah Winfrey. The service is provided on…

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  • Digital transformation: the indispensable next step for retailers

    Retail is, of all sectors, the most affected by customers’ choices. Thus, the ability to evolve and adapt to new exigencies is crucial. At the time of Amazon, customers have become increasingly demanding, asking for fast and immediate purchasing experiences, available 24/7, both during the day and at night. They want retailers to predict what they may want, and how and when they may want it. In addition, they want customer care operators to be kind, efficient and quick, not only online but also in stores. We are all very well aware of the fact that the search for products and for all the info needed to convince a customer to purchase them, starts from the web, but this doesn’t…

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  • OTT videos: now the real challenge is metrics measurement

    According to the survey entitled “Outlook for Data-Driven Marketing 2018”, published by Winterberry Group, in the United States the forecasts concerning the advertising budget devoted to OTT (over-the-top) video streaming in 2019 have shown an increase of 20%, that is to say about 2,6 billion dollars. Actually, we are talking about quite a lot of money, despite the fact that it cannot compare with the 69,2 billion dollars invested by marketers into TV advertising. In the overall scenario of digital advertising, though, despite being the fastest growing sector, OTT videos are still at the bottom of the list followed only by the digital radio adv. The search function, for instance, accounts for over 53 billion dollars, while display accounts for…

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