Blog

  • How the blockchain will change our lives

    Blockchain is becoming increasingly prominent in our lives – if you don’t know already about it, you can read my post “how blockchain will spark a digital marketing revolution”. There are plenty of predictions on the future of Blockchain, discussing how the technology will change the health system forever, how blockchain will affect online advertising and how blockchain will change everything from entertainment to smart contracts.There needs to be more of a focus on the end-user when it comes to blockchain, and how it can be integrated into their daily lives in a way that decreases costs, or makes their lives easier. Read it in Italian. Leggi questo articolo in Italiano

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  • Ecosystems: the key to survive to the market curve

    From five to two: following the impact of new technologies, the phases of  Rogers’ innovation adoption curve  are evolving, transforming the provisional model into a “shark fin” model, according to which innovations are introduced, spread, reach their apex and then fade till they are completely phased out, much faster than in the past. The old bell model showing, following Everett Rogers’s theory, ( few ) pioneers walking along the path of innovation basically alone, followed by the first buyers, then by the “early adopters” and by “late adopters” (the biggest share of those adopting the innovation ) and, finally, by the stragglers, is now reduced to two variable and different peaks, where innovators, early buyers and early adopters actually intermingle…

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  • The blockchain for bosses… step by step!

    Here is our paradox: a technology designed to make obsolete the concept of banks as credit institutions aimed at financial exchanges, has been adopted by the very same “enemy” it was supposed to defeat. The so called blockchain, created by elusive Mr Satoshi Nakamoto, the pseudonym protecting either a single person or a group whose identity has been secret and debated for years now, seems to be particularly appealing for its natural competitor. To the point that Borsa Italiana and the London Stock Exchange Group, together with IBM, have been working on a solution based on it, aimed at digitalizing small and medium business share capitals which has attracted the attention of  Goldman Sachs that invested over 50 million dollars…

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  • Mobile, LTE and 5G, Ericsson positive forecast until 2023

    Mobile communications are obviously evolving. And, according to the latest Mobility Report issued by Ericsson, by 2023 they will have reached over 1 billion subscriptions to the 5G system in the world, 37% of which in North America, 34% in the North East of Asia and 16% in Western Europe, Italy included. Read it in Italian.  Leggi questo articolo in Italiano

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  • The “click fraud” negatively affects both digital advertising and brands

    Harmful bots can damage business. We are obviously not talking about Treasury bolts, but a kind of software, similar to the Trojan Horse, which connect to the network and automatically perform illegal or malicious actions. Simulating the action of users viewing banners or ads, such software distort data concerning advertising. As a consequence advertisers may think they have reached a certain number of views, whereas real data should be much lower. Machines monitor ADVs instead of users and investors end up spending up to 12,5 billion dollars in extra costs which basically lead to nothing (Robots steal advertising). Read it in Italian.  Leggi questo articolo in Italiano

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