Blog

  • Facebook creaks and shows the first cracks. Causes are various.

    If some of the big players of the web (see Google) are not shining bright at the moment, neither are people at Zuckerberg’s. To say it bluntly, Facebook is not doing well. And when figures are not the ones expected, investors start playing the De Profundis. Two weeks ago, their shares dove 20%, shedding $120 billion. And if until yesterday the Cambridge Analytica scandal had seemed not to have harmed the giant, today the social media has started showing some scars. Obviously, Menlo Park’s founder is not doomed to live a life in poverty, since, despite not having met expectations and going slower than forecast, the last quarter has been quite good. However, the issue has cost the guy 15…

  • Read Post
  • People are media: a journey across the digital world available in English and as an ebook

    Who talks about the digital world cannot but go digital, as well. And this is why, after the success of the paper version , People are media is now available both as a Kindle ebook   and in English. What is People are media about? The future. More precisely, what the future is going to be like. And it seems it will be multifaceted but definitely digital. Digital technology is, indeed, part of our everyday life. And we are a fundamental part of it. We could even say that we are the digital world: we develop, transform, and use it. “How” we do it is part of the journey that makes us discover our today and tomorrow, a journey along which…

  • Read Post
  • New business opportunities for retailers are offered by apps, VR, and AR

    Not everybody has understood it, and some people still feel it is out of their reach, however, the app + targeting formula is an efficient source of new opportunities for retailers both online and offline. This sector has been booming and it is now ready to offer high quality omnichannel purchase experiences especially when matched with virtual and augmented reality. According to the new report entitled “Mobile Retail Apps 2018: Strategies to Acquire, Engage and Retain Users” issued by eMarketer, in the United States 86% of users, once they are holding their smartphones, will spend most of their time using apps, thus favoring those retailers who do have a suitable app. Nevertheless, many retailers haven’t got one, yet and keep…

  • Read Post
  • Google, the adv giant with clay feet

    Warning messages to the Big G are multiplying: watch out web searches giant, your Kingdom is risking to collapse as it has already happened to others before you, although they had been expected to be untouchable. And should this happen, it would be, according to some, the most spectacular debacle in the high-tech market of all times. It is not just a few people’s opinion, but a forecast based on facts and figures (Google isn’t safe from Yahoo’s fate). The foundations of Google empire are being undermined but the consistent, and at times massive, erosion of its advertising revenues, i.e. its main business. Since the early 2000s advertising has been the core business of Page and Brin’s creature, but over…

  • Read Post
  • Facebook and Google, a duopoly which is making advertisers worry

    If monopolies generate anxiety and worry among marketers, so do duopolies. Let’s take the fabulous couple Facebook-Google as an example: despite a few new players have emerged, such as Amazon for example, currently they are still undeniably ruling the advertising market (and not only, but that is another story I will tell you about in my next posts). And a big number of marketers are quite scared, indeed. With reference to this, eMarketer has recently reported some data derived from “The State of Digital Advertising 2018”, published not too long ago by Marin Software. We are talking about a survey dating back to last April, involving over 500 B2C advertising professional which revealed that for 70% of the interviewees the…

  • Read Post