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  • Programmatic: addressable TV, Dooh and the radio are interested in it, as well.

    Here we are, once again, talking about programmatic adv, which is, at the moment, the leading segment of digital advertising, and the real star of the whole sector. As a result, digital advertising is attracting more and more attention also in Italy, as acknowledged not only by the report entitled “ProgrammaticAdvertising in Italy: the current scenario and future trends” issued by IAB (discussed in depth in my post entitled “Blockchain:the turn of the screw for programmatic adv the related income”but also by the latest edition of theProgrammaticMarketing Forecast published by Zenith. According to the report by the Interactive Advertising Bureau, in our country 1advertiser every 4 is already investing 50% of their budget in programmatic adv; 3 advertisers out of 5 have…

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  • Blockchain: the turn of the screw for programmatic adv and the related income

    The latest survey processed by the Interactive Advertising Bureau Italy, entitled “Programmatic Advertising in Italy: the Current scenario and Future Trends”, involving 98 actors belonging to Ad Networks, Media Agencies, Tech Media Agencies, Demand Side Platforms and Supply Side Platforms, focused on the current situation of digital adv and the related investments value chain in our country. Let’s give a look to figures first: according to the analysis of the sector conducted by Technavio, globally speaking, programmatic adv should reach 84 billion dollars in 2019, to further increase up to 210 billions in 2022. Currently, the most used digital adv sales model  is Real Time Bidding. According to such automated system both advertisers and web pages owners take part in…

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  • Digital ADV accounts for one third of investments. And revenues rocket

    «Revenues generated by the digital advertising business are becoming increasingly relevant  in the overall advertising market» claimed Andrea Lamperti, GM of the Osservatorio Internet Media of the Politecnico di Milano, during the latest IAB Forum 2018. His claim is based on concrete data: year over year, revenues from the digital Adv, exceeded only by the ones generated by TV, have been consistently increasing and have almost reached a total worth of 3 billion Euros. More specifically, digital ADV is currently worth 2,97 billion Euros (+11% against 2017), and accounts for one third of Italian investments. Tv and web together, then, account for 77% of the overall advertising revenues. Radio is growing, too (+4,2%), while the press keeps loosing ground (-8,3%)….

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  • Connected and ever-changing: the banking system faces the hi-tech challenge

    As it has already happened in other fields: people’s habits with regard to banking and financial services are changing, too. We have witnessed to the same phenomenon in  on line and off line retailing which has been heavily affected by Amazon, and we can also see it in all other services. The banking world, which is not an Island on its own, is no exception  to this. The point is not WHETHER or WHEN it will change, but HOW. That is why Deloitte Consulting joined the World Economic Forum, to conduct a survey and try to provide a picture of the financial services and the changes the sector has been undergoing to keep up (Cleared for takeoff-Five megatrends that will…

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  • Facebook: is the honeymoon with users over?

    In America the honeymoon period between Zuckerberg’s social network and its users seems to be over. At least judging from the data collected by several surveys conducted by the Pew Research Center, according to which the platform users have been distancing themselves from it, also showing a certain level of mistrust. Of course, nobody knows whether this is going to be a temporary trend. However, one of the abovementioned surveys, involving  4,594 people, revealed that over 50% of the over 18 have changed their privacy settings in the last 12 months, 42% have taken a few-week “pause for breath” and, more drastically, 26% have cancelled the Facebook app from their smartphones. Most interviewees (74%) have actually performed one of such…

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