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  • The digital transformation steps: first, reinvent oneself

    Companies dealing with the digital transformation already know this or they will learn it pretty soon:  the process must be complete and thorough to bring about the desired outcome in terms of productivity and progress. It is a complex journey with several legs which not only involve technology, but also those people in charge of organizing it, and practically carrying it out, hopefully giving their original contribution. The World Economic Forum has outlined the main points of the digital transformation. And if it is reasonable to immediately think of IT infrastructures and data, it is worth realizing that the first and most important factor to be taken into consideration is the human aptitude (Digital transformation and the rise of the…

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  • Digital transformation: the importance of human resources

    The digital transformation forces companies to compete like in a car race: the fastest pilots, those who innovate better, get the pole position, and the others cannot but try to keep up and, in possible, overtake and lap the competitors. How? The latest survey issued by Prophet provides some suggestions to brands which are facing this challenge. The report entitled “Catalysts: The Cultural Levers of Growth in the Digital Age” focuses on one point especially: the digital transformation shall be driven, first of all, by a cultural transformation affecting not only organizations but also their customers.  This is the only way to make such change efficient, by coherently and logically turning theory into practice even when facing strategic changes of…

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  • Digital transformation, a car that moves only if you know how to drive it

    Increasing business efficiency through the digital transformation: data are a fundamental component of the process aimed at enhancing business, they are not enough, though. A  lot depends on the attitude and aptitude to change of those people who are supposed to lead a company into the future, rather than on technology. A research conducted by Oracle in partnership with the Otto Beisheim School of Management has analyzed such issue, focusing on the importance of the approach to the digital transformation. In simple words: technology is a powerful and fast car but if we are afraid or unable to drive it, or if we don’t trust it, it will never take us anywhere.  That is to say, without culture, competence and…

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  • Libra, when multi-national companies crush politics

    After several months characterized by continuous rumours, an official statement has finally been released: Facebook is going to have its own currency, Libra. Joy of joys? Not really, and not for everyone. At least not for those who have not stopped to the details and have tried to gather an overview of the situation and long-term forecast. And according to such forecast the future seems to be doomed. Mainly, the future of politics, which has silently given up its role as a guide and a regulator without fighting at all.    The system applied by Mr. Zuckerberg is simply smart and has helped crypto-currencies to overcome the limits they could not overcome by themselves. However, when it comes to Facebook…

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  • Digital transformation: beyond data there is the customer experience

    It is easy to talk about “data”. Everyone knows they are fundamental for business; and also that it is crucial to analyze them properly and according to strategic targets. However, any digital transformation plan, nowadays, must take into consideration at least three additional factors. The first is the assessment of the efficacy of any action carried out. Failure to evaluate it, would nullify even the most articulated and specific initiative. Thanks to data, we can  now evaluate quite a lot of elements, from users’ actions to their sentiment and even their emotional response. Then, every step should be followed by a careful analysis. Especially if we consider that the GDPR has been in force for one year and people are…

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