In 2016, working with influencers is essential to your brand. Here’s why.
Influencer marketing has long been on the rise and doesn’t appear to be slowing down in popularity.
Consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms.
There are few things that drive a sale more effectively than personal recommendations. Influencer marketing presents a massive opportunity for brands to leverage the power of word-of-mouth at scale through personalities and influencers that consumers already follow and are inspired by.
Working with influencers will communicate to a wider audience that your brand is ‘wanted’ and ‘in-demand.’
Working with influencers will communicate to a wider audience that your brand is ‘wanted’ and ‘in-demand.’ When you align your brand or product with an influencer, they bring their audience and their audience’s network. Because of the loyalty of their following, an influencer has the ability to drive traffic to your site, increase your social media reach and engagement and ultimately, sell your product through their recommendation or story about their experience.
Using influencers creates a more natural feel to content and places your products in organic content, making it more appealing and pleasurable to a consumer. This is a stark contrast to traditional advertising, which interrupts the customer journey and experience, making influencer marketing more powerful.
Every website visit, social like, and picture posted online can be stored and analysed.
For a long time, the industry has been limited with data, having only access to traditional strategies that collated a grey area of information about audience reach, sales, purchase funnel and branding impact. Today, the digital world is different. Every website visit, social like, and picture posted online can be stored and analysed, giving you endless data that can be turned into valuable insights about target market and advertising performance.
Just like other marketing trends, influencer marketing will continue to evolve. Where will it head? Tweet me @AgostinelliAldo or share your thoughts below.